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Lecture 1: An Introduction to Consumer Behavior [Consumer Behavior: Buying, Having and Being]

Name: Lecture 1: An Introduction to Consumer Behavior [Consumer Behavior: Buying, Having and Being]
Uploaded: 2026-09-12T10:52:25.700Z
Channel: Facilitator Farhan
Description: Lecture 1 - introduction to consumer behavior. By Facilitator Farhan. Module: Consumer Behaviour (elective marketing stream), BCom Economics and Econometrics, Commerce and Law, University of Johannesburg

by Facilitator Farhan

Lecture 1 - introduction to consumer behavior

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