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Consumer Behavior in Marketing | Psychology Behind Buying Decisions

Name: Consumer Behavior in Marketing | Psychology Behind Buying Decisions
Uploaded: 2026-09-12T10:52:25.700Z
Channel: The Learning Studio
Description: Consumer behavior in marketing. By The Learning Studio. Module: Consumer Behaviour (elective marketing stream), BCom Economics and Econometrics, Commerce and Law, University of Johannesburg

by The Learning Studio

Consumer behavior in marketing

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Lecture 1: An Introduction to Consumer Behavior [Consumer Behavior: Buying, Having and Being]

Facilitator Farhan